MORE THAN JUST A BUSINESS

At Diagonal Media, we harness the power of video to elevate brands, tell impactful stories, and forge real connections. Authenticity drives everything we do: for our clients, our team, and our work. It’s in our DNA.

Grid of diverse Team DGNL members in virtual meeting with various backgrounds and red DGNL branding.

A Unique Perspective, A Different Path

Diagonal Media began with a bold leap. Founder and CEO Blake Drummond spent eight years in the Union production world, honing his expertise in logistics and coordination. But since he was a kid, he’d always had a camera in hand and the creativity on screen pulled at him.

With encouragement from a mentor, Blake stepped out from behind the desk, taking on gigs wherever he could: weddings, indie films, and web series — anything to get behind the camera. The real opportunity emerged in media and advertising, where he found his niche: cinematic, engaging, and refreshingly non-stuffy B2B storytelling.

Blake made it official, and Diagonal Media, LLC was born.

Man holding a video camera inside a large, empty cathedral with rows of benches.

Two men smiling with their arms around each other in front of a waterfront city skyline at dusk.

From Vision to Reality

In 2015, Blake and Daniel Yund, a talented graphic designer, launched Diagonal Media out of their Hell's Kitchen apartment. What started as a small operation quickly grew, with DGNL’s freelance production teams traveling to work on projects around the globe.

A Dynamic Partnership IS BORN

Blake connected with Garrett Kafchinski in 2016 and bonded over their shared vision of making content creation simple for clients. Garrett is a jack-of-all-trades with experience ranging from DITing to editing and camera operating. In 2018, while on a job in Scotland, they set the next phase of Diagonal Media in motion over late-night coffee; Garrett officially joined Diagonal as a full-time Partner and COO.

Two men with backpacks in a glass hallway, one smiling and giving thumbs up, the other serious.

Big Changes, Building Resiliency

After working in a Times Square production space for years with a small but mighty full time team, the COVID pandemic struck NYC. Garrett and Blake pivoted the team to a remote-first culture. Diagonal quickly gained a foothold in the virtual event space as quarantine went into effect and in-person production temporarily shut down.

Exponential Growth, New Horizons

Diagonal emerged from the pandemic even stronger than before. In the years since we’ve experienced rapid growth internally and doubled in size. Today Diagonal is a thriving creative agency with an in-person studio space, and a full time team of talented producers, editors, animators, and designers, all driven by the same ethos of creativity and authenticity.