How to Win Top Advertising Awards
A stellar case study film is often the single most effective component of an award show submission – an essential tool to help you win those top advertising awards.
When you’re launching a great marketing campaign and you know that campaign is going to be award-worthy, you better prep for that case study film from the get-go.
We’ve seen the unnecessary last-minute scramble teams go through to submit to top advertising awards shows so many times, and it’s not necessary.
The more you prepare, the better prepared you’ll be to win.
We’re going to break it down for you…
First, what is a case study film?
A case study film can often be the single most effective component of an award show submission.
It can also be a powerful tool to summarize campaigns and showcase your work to potential clients – an all-in-one piece of content designed to stand out in the jury room, the boardroom, or even on Zoom.
A case film tells the story of a single campaign in three simple acts…
- The Challenge
Ideally, that story can be told in under two minutes.
What campaign assets do you need for a case study film?
A good case study film includes certain campaign assets such as…
- Video content or images from the campaign
- Earned media and consumer responses
- Overall results of the campaign
We strongly recommend you begin collecting these assets from the onset, rather than rushing to pull them all together at the end of the year.
We are proud to have consistently increased our clients’ shortlist and win percentages by an average of 25% with a collective 500+ medal wins and 2000+ shortlists under our belt.
We have won awards at some of the most prestigious shows in the world including Cannes Lions, The Effies, The Shorty Awards, Clio’s, and Festival of Media Global.
We’ve created an animated short series of how we give our clients the best chance at winning these top advertising awards. Check out the series, here.
If you’re looking for someone to help you with award strategy, advertising awards show submissions, and case study submissions, we’ve got you. Don’t hesitate to reach out for a complimentary consultation to see how we can work together.
x Team DGNL