Video Production – Make ‘em Feel Something
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou
We all know Maya Angelou was a genius, and this quote is as relevant today as when she first said it. As a Creative Agency, we see the essence of this quote at play with each video production we touch. Creating a video is always about arriving at that place where you make people feel something.
In order to arrive at a feeling, however, you need to begin the project with a clear production plan. At Diagonal Media we pull together a small dedicated team of creatives to bring each client’s vision to life – an Executive Producer, Creative Director, Producer, Editor, Animator, and/or Designer to name a few. Wanna hear more? Read all about our production flow.
When developing the story of an edit we always start with the script, but often narrative decisions also need to be made in the editing room. The editor is somebody who tells a story by utilizing all of the assets, adding style, and creating moments.
For example, sometimes you have a great sound bite that looks good on paper, but the person saying it on film doesn’t land the enthusiasm and it falls flat. In that case, in the final edit, it’s better to throw in an enthusiastically delivered quote versus a quote that has all the right words but is said in the wrong way.
Finding a balance between information and energy is always extremely important in the post-production process.
It’s often our job to create positive energy and think outside the box. In these situations, it is really helpful for us to have a clear understanding of the intended result of the video. We love to download as much information about our client’s business as possible so that we can help locate the sound bites that will make them look great.
The work we do is a fine balance between meeting client objectives, having an emotional impact, and delivering on a deadline. Whatever the timeline, we work to deliver a video that will make an impact.
If you’re looking to work with a video production company, we’d be honored to become your partner. We’ll make the entire creation process easy for you. We’ll swoop in, help you craft a story, and share what’s possible within your timeline and your budget.
Bottom line? We make content happen. Reach out for your complimentary 15-minute consultation. We can’t wait to work with you.
x Team DGNL