Should I (or my business) have a Blog?

As someone who’s been building websites and blogs for fifteen years, “Should I have a blog?” is one of the most common questions I get. My immediate response is “No.”

Why? Because if you have to ask...

The Internet is flooded with blogs, some great, most not. The possibility of having a blog is usually spawned by the vague notion that the “idea” of the word blog sounds smart and seems easy. You set it up, write a few posts, and you (or your business) are quickly on the way to fame and success. The painful truth is that successful blogs that are actually worth reading are very difficult to pull off, even for good writers.

When new bloggers start to realize that producing a good blog is actual work that requires real skill, unyielding passion and militaristic discipline, the enthusiasm wanes and the “idea” of the blog just doesn’t seem as sexy as it used to. The other tragedy is the “We’ll just have someone in our office or one of our interns write it” model of blogging, which risks putting readers to sleep with flat, uninspired, grammatically reductive drivel.
Soon enough, the web will collect another abandoned blog in the growing digital junkyard of ditched efforts. We don't need another one.

Instead of “Should I have a blog?” the better question is “I think I have a unique and interesting point of view about this. There is so much I want to say I could explode. I love to write, and I’m just dying to get it out. Can you help me?” Yes!

I find it truly thrilling when a client takes to blogging like a duck to water. Seeing their blogs thrive with insightful, thoughtful, fun and interesting content in their respective areas is wonderful to witness. But it’s rare. I wish I saw more of it.

Contact Diagonal Media @ info@dgnl.nyc for more on how WE can help you start your blog today!


George Hahn is a web designer, digital media consultant, infrequent actor, sometimes voice-over doer and regular writer of his own eponymous blog about being a self-made thousandaire in pursuit of sartorial stealth and effective living. He is a consultant and contributor for Diagonal Media and its clients.

DGNL Media’s Top Five Content Services

How are you branding your business, your project – and yourself?  It’s easier said than done, but sometimes in order for you to see what your mind is trying to tell you, you have to get out of your own head. 

DGNL on location @DentsuAegis

DGNL on location @DentsuAegis

The best way to do that: get with a content company that will sit down with you and hear your story, ask you the right questions, and navigate you toward your goal. The answer is there all along, of course. You’ll be surprised at how the soul-searching experience can be productive, enriching and even surprising. 

DGNL Media founder Blake Drummond is also a musician; he hears (and feels) a rhythm to life – and he likes to work to it. He believes that all the content DGNL creates for a client has to match the rhythm of the client’s brand. Seeing (and believing) The Big Picture involves more than just vision – it demands listening as well. 

Our New-York-based content creation company offers five ways that you can get to the heart of your message so that you can best communicate your brand: 

Video Production: soup to nuts: creative concept, execution and delivery. This includes the industry’s latest innovation: 360° video. See an example here and imagine how it can work for you. 

Graphic design: logos, web graphics, photography, social media banners and memes, animation and motion graphics -- even business cards. 

Social media brand awareness: let us help you create and execute a strategy for Facebook, Instagram, Twitter, Pinterest, and any other social media platform that is relevant to your goals. 

Website and blog copy: what’s your story? Your website and blog should be your narrative – your platform and sounding board for who you are, what you do – and what you believe. We can help you communicate this message in your voice, always with your objectives in mind. 

DGNL's setup for a recent video shoot

DGNL's setup for a recent video shoot

Realizing your vision: you may have some additional goals for your business or projects that need a little more thought, finesse and fine-tuning. We’ll use our 15+ years of media experience – and tap our network of New York City’s TV/Film/Production community – to make your vision a clear message that gets you results. 

We are always striving to march to the beat of a client’s drum. 
Find out more about how DGNL can move your business or project forward - click here.


Ron Sklar is a writer based in New York. He's written content for hundreds of clients' websites and blogs, and has conducted interviews with people from all walks of life.